Publicity 101 for Small Businesses
Next Public Workshop - Friday, April 18, 2008
Is your business in the news, or not? Three hours of publicity training will change the way you promote your business and help you attract media coverage regardless of your marketing budget!
Gain the skills you need to tell your story to your clients, your community and your future customers through increased media coverage. Step-by-step instruction will help clarify how the media work, what kinds of news they need and how to attract their attention.
We know your time is valuable. In just three hours you’ll learn:
8 ways to build strong relationships with the media
7 things every business Web site should have available to the news media
6 ways to look at your organization through the eyes of the media
5 key ingredients to a news release that attracts media attention
4 comments you should never make to a reporter
3 common mistakes in pitching potential stories to reporters
2 ways to become a source for reporters
1 step you must take to follow up your media pitches
Plus – You will come away with a list of potential story ideas for your business.
Among the skills you will learn:
1 How to identify and develop your compelling news
2 How to create your messages and target your audiences
3 What tools to use to grab the attention of the media
4 Ways to respond when reporters call to interview you
5 Tips for receiving accurate media coverage
Your take-home reference book:
Your tuition includes a comprehensive Publicity 101 binder filled with
useful templates, publicity samples and media lists you’ll use again
and again on your job. This media resource won’t gather dust on your
bookshelf!
Meet your workshop leader, Katlin Smith
Katlin Smith,
APR, is Principal at UrbanWords Group. With more than 20 years experience
in public and media relations, Katlin is a skilled media
campaign organizer, story developer and workshop leader. An award-winning
writer, she has been published in newspapers, magazines and Web sites
and is a book author. She is accredited in public relations (APR) by the
Public Relations Society of America (PRSA) and Past President of the PRSA
Portland
Metro Chapter. Katlin is ready to show you how to generate publicity
and
increase the visibility of your business. Her complete bio is available
at http://www.urbanwordsgroup.com/about.htm
Choose from the following dates:
• Friday, February 8, 2008,
8:30 AM - 12 Noon
• Friday, March 7, 2008,
8:30 AM - 12 Noon
• Friday, April 18, 2008,
8:30 AM - 12 Noon
Venue:
UrbanWords Group, 101 E. 8th Street in downtown Vancouver, Washington—just
across the I-5 Bridge from Portland.
Cost:
$89 per person. Prepayment and pre-registration are required.
Optional Follow-up Group Coaching Sessions:
Optional, two-hour group publicity coaching sessions will be available
after the workshop for an additional $79 per person.
Substitutions and cancellations policy:
If you can’t attend the workshop, someone from your company may substitute
for you. Just call and let us know in advance. If you must cancel, a $15 per
person cancellation processing fee will be assessed. If you notify us at least
five business days before the workshop, we’ll refund your tuition less
the processing fee. Otherwise, we’ll convert your full payment to a
nonrefundable credit you can apply toward any UrbanWords Group program for
up to one full year.
On-site seminars at your location
We can customize an UrbanWords Group program to fit your organization’s
needs. And we can present it to your group—large or small—at a
time and venue that is convenient for you. To discuss the possibilities of
in-house training with UrbanWords Group, call us at 360-699-7234.
No time for a workshop? Call us!
We can help get your message out with our media consulting services. Just
call 360-699-7234.